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The Gazette KCRG
Posted July 16, 2011
Pawlenty makes $200k ad wager, largest yet in race

Republican presidential candidate, former Minnesota Gov. Tim Pawlenty speaks during a town hall meeting at his campaign headquarters in Urbandale, Iowa., Thursday, July 7, 2011. (AP Photo/Charlie Neibergall)

DES MOINES, Iowa (AP) — Tim Pawlenty, whose poll numbers have been stagnant in Iowa, has reserved roughly $200,000 of television advertising time in the state, the largest purchase yet by anyone in a 2012 presidential race that’s much more frugal with advertising dollars than four years ago.

The ad buy represents a substantial wager for the former Minnesota governor, who reported Friday that he had $1.4 million to spend on the 2012 primary campaign at the end of June. Despite more than a year and a half of networking in his neighboring state of Iowa, polls show support for Pawlenty in the single digits.

Pawlenty has said his campaign needs to demonstrate momentum at the straw poll, a test of campaign support in the leadoff caucus state. Earlier in the year he said he would need to “win or do very well” in the February caucuses but he has recently tried to lower those expectations.

The advertising in the Des Moines media market is scheduled to begin Monday and run through the Iowa Republican Party straw poll on Aug. 13, according to information provided to The Associated Press by Republican media trackers.

Pawlenty, who this month became the first to begin airing candidate ads, is on pace to have spent more than $430,000 on advertising in Iowa through mid-August.

By this time four years ago, Mitt Romney had spent roughly $1.5 million on television advertising in Iowa. Romney, little-known nationally in early 2007, began advertising in Iowa in February that year. He went on to win the August straw poll and finish second in the caucuses the following January.

Romney, who is again seeking the GOP nomination, is putting far less emphasis on Iowa this time. For now, he is focusing more on New Hampshire, home of the first-in-the-nation primary.

But in early media buys, the presidential field has largely ignored New Hampshire voters.

GOP candidates have so far invested just $54,000 in the first-in-the-nation primary state; Texas Rep. Ron Paul accounts for $44,000 of that. Meanwhile, the Republican field has spent almost $690,000 in Iowa.

Pawlenty became the first candidate to air campaign ads on Iowa television with a late June spot introducing himself. Last week, his campaign launched a new ad where he discusses his record in Minnesota.

Pawlenty aides said they expect to introduce new ads in the coming weeks but declined to discuss their themes.

While Pawlenty has spent more than any of his rivals, the entire field has spent less than $750,000 on television and radio advertising time, far less than Republican candidates had at this point in the 2008 race.

Romney has spent nothing on television advertising to date, despite having ended the quarter with $12.6 million on hand, vastly more than any of his rivals.

Paul is second in advertising spending at $167,000, and Minnesota Rep. Michele Bachmann has spent $120,000. Former Pennsylvania Sen. Rick Santorum is last with $19,000 spent on advertising.

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